CityVille social features fueled by selfish interests, game designer says

CityVille is fueled by selfishness
The incredibly rapid growth and potential success of CityVille has not only piqued the interest of the media, but folks in the field as well. Game designer Tadhg Kelly, in the second half of a two-part feature on Gamasutra, claims to have discovered the secret to the game's success. And it's not exactly pretty.

According to Kelly, the social features in CityVille are "all incentive driven." He goes on to say that at every turn, the game prompts players to make use of their friends with the incentive of Energy, coins, experience points and more. "In each case, the dynamics exist to tantalise a player with a tangible reward," Kelly asserts. "If you visit your friend, you get a prize. If you send them a free gift that costs you nothing, they might send you one back. If you set up a bakery in their town, you will both gain from that. If you harvest their crops for them, you will gain reputation points."

Because of this, the designer claims that social games aren't actually social. That type of interaction is useless to the developer, so instead these social interactions are built as amusements, Kelly claims. "Socialising in amusements is more akin to having spare Poker chips at the table that you give to someone else, and maybe they'll give you some back later," Kelly says. "It is reciprocal trade, assistance for incentive, not charity. While this does not preclude the possibility that some players will engage in acts of charity for personal reasons, the social dynamics are not created with that in mind. They are built to work with self-interest."

The poignant feature goes on to explore CityVille's financial model and how it works, but more importantly, it goes on to explain why social game developers have little hope of combating Zynga in the social games race. In his eyes, Zynga won a long time ago. Comparing Zynga to Google, he finishes with the claim that social game developers aren't going to beat Zynga at its own game, advising them to utilize different strategies for personal success.

"Hearing a social game company talk about how they are going to spend $300k on development, making their own cheap knock-off games, and then become The Next Zynga is like listening to small startups convincing themselves that they just need to make a better search engine to take down Google."

Do you agree with what Kelly has to say about CityVille? Do you think it's possible for social games to succeed on a level comparable to Zynga using a different strategy?

Putting the 'face' in Facebook games: Arkadium and Image Metrics

Arkadium is likely best known on Facebook for games like Mahjongg Dimensions and Cooking Mama, but that's about to change. Thanks to a brand new partnership with Image Metrics, an animation studio best known for the facial capture technology it provides to traditional game developers, your own face could be the star of Arkadium's next Facebook game.

During an interview with Gamasutra, the new found duo revealed Portable You, a new toolset for Facebook game developers--starting with New York City-based Arkadium--to allow players to include their own face as the centerpiece of their avatars. Using a simple webcam, Portable You, embedded in any given Facebook, could create a 3D rendering of your head and face.

By the way, that picture to the right is a 3D reproduction of an actress's face done by Image Metrics--it's not real. But we doubt Portable You will be as powerful. This is especially considering the technology was bought through an acquisition of Big Stage earlier this year.

"Mostly we've been the user of our own technologies," Image Metrics CEO Robert Gehorsam said to Gamasutra. "But we've also really come to realize and believe there's a major shift going on in how people want to represent themselves, express themselves and communicate online, starting with creating your own character in a game."

"We work directly from video; we don't require any kind of markers, or the special makeup," Gehorsam told Gamasutra. "We can go directly from a video screen or from a single image to 3D animation... through a whole bunch of equations that recognize the face in a 2D context. It's not a photo; it's really 3D."

Sure, this has the potential to introduce a never-before-seen level of immersion to Facebook games. The idea of representing or expressing yourself more accurately than ever has plenty of charm. But the more pressing question I have for Image Metrics is: How well does Portable You render beards?

What do you think this type of technology means for Facebook games in the future? Would you ever place a 3D version of yourself into your favorite Facebook games? Sound off in the comments. Add CommentAdd Comment

Putting the 'face' in Facebook games: Arkadium and Image Metrics

Arkadium is likely best known on Facebook for games like Mahjongg Dimensions and Cooking Mama, but that's about to change. Thanks to a brand new partnership with Image Metrics, an animation studio best known for the facial capture technology it provides to traditional game developers, your own face could be the star of Arkadium's next Facebook game.

During an interview with Gamasutra, the new found duo revealed Portable You, a new toolset for Facebook game developers--starting with New York City-based Arkadium--to allow players to include their own face as the centerpiece of their avatars. Using a simple webcam, Portable You, embedded in any given Facebook, could create a 3D rendering of your head and face.

By the way, that picture to the right is a 3D reproduction of an actress's face done by Image Metrics--it's not real. But we doubt Portable You will be as powerful. This is especially considering the technology was bought through an acquisition of Big Stage earlier this year.

"Mostly we've been the user of our own technologies," Image Metrics CEO Robert Gehorsam said to Gamasutra. "But we've also really come to realize and believe there's a major shift going on in how people want to represent themselves, express themselves and communicate online, starting with creating your own character in a game."

"We work directly from video; we don't require any kind of markers, or the special makeup," Gehorsam told Gamasutra. "We can go directly from a video screen or from a single image to 3D animation... through a whole bunch of equations that recognize the face in a 2D context. It's not a photo; it's really 3D."

Sure, this has the potential to introduce a never-before-seen level of immersion to Facebook games. The idea of representing or expressing yourself more accurately than ever has plenty of charm. But the more pressing question I have for Image Metrics is: How well does Portable You render beards?

What do you think this type of technology means for Facebook games in the future? Would you ever place a 3D version of yourself into your favorite Facebook games? Sound off in the comments. Add CommentAdd Comment