Android gets with the times, new Facebook brings FarmVille Express

Android just got caught up with the Joneses. Facebook announced recently that the new Facebook Mobile platform has hit Android devices everywhere, meaning fans of Google's smartphone operating system can access all the mobile web apps Facebook Mobile has to offer. Most importantly (of course), that includes HTML5 games like Zynga's FarmVille Express.

In fact, that means a number of HTML5-based social games are now available through Facebook Mobile for Android, including wooga's Magic Land, Moblyng's Word Racer Live, Storm8's World War and more. That's according to Facebook's announcement, which doesn't include games like the HTML5-based Words With Friends and Zynga Poker.

However, HTML5--a web application development method used commonly for games played in mobile web browsers--is largely available on both iPhone, iPad and Android devices, it's a safe bet that these games are accessible through Facebook on Android. (Before the Facebook update, Android users could simply visit "m.farmville.com" to access FarmVille Express.) HTML5 is making big strides in becoming a viable method for making and playing social games.

In fact, Happy Aquarium maker CrowdStar's CEO Peter Relan thinks that HTML5 is the path to 1 billion players of a single game. However, if you ask folks like Zynga Germany's Paul Bakaus, we're a long way from that kind of reach through HTML5. If game makers want to beat Rovio's Angry Birds to the coveted 1 billion fans, they might have to do it the old-fashioned (?) way: get on every game platform you can possibly imagine.

How do you prefer to play games like FarmVille while on the go: mobile web or mobile app? How long will it be before HTML5 games look like their standard app counterparts?

CrowdStar, others dock in Sibblingz Spaceport for mobile social games

If we haven't driven home yet that mobile will be massive in the future of social games, we clearly haven't done our job. Luckily, news like the fact that Sibblingz has signed on It Girl creator CrowdStar and a number of other developers to use its Spaceport service helps us make good on that.

TechCrunch reports that--in addition to CrowdStar--BitRhymes, IKIGames, LuckyLabs, Fortune Planet and DeezGames have signed on to use Spaceport to create mobile versions of their Facebook games. Spaceport is Sibblingz's cloud-based game development platform that allows developers like CrowdStar to create mobile games that work on both iOS and Android devices.

Essentially, it allows developers to create a mobile game once and have it run on multiple mobile devices. The platform makes use of coding languages like Javascript and HTML5, but neither of which are known for making robust or fully-featured games on iPhones or Android phones. However, Sibblingz claims that games built on Spaceport feature an app-like experience.

What Sibblingz means is that, while these games are built using simpler code languages, they will perform like, say CityVille Hometown by Zynga. That game was built using tools specifically for iOS devices and is thus more visually impressive and feature-rich than mobile browser games. However, according to TechCrunch, developers can even create games specifically for iPhones and iPads through Spaceport.

Sibblingz also says that developers can make games for Facebook's worst-kept secret, Project Spartan--an initiative to bring Facebook to mobile devices through browsers using HTML5 complete with full-featured apps and games--through Spaceport. Jeez, on paper it sounds like Spaceport can do anything but make the cash flow.

Regardless, what's important to take away here is that social game developers realize that mobile is where it's at. Frankly, it's one area where clear winners have yet to be defined, much unlike Facebook (ahem, Zynga and EA). At this point, anyone could come out a winner on mobile, and perhaps the companies that embrace cross-platform game creation like CrowdStar will have the upper hand.

Do you think these developers have a chance at winning the mobile race these social game creators are running with Spaceport? Who do you think will ultimately win the mobile social gaming war? Sound off in the comments. Add Comment